You can spend a lot of time providing interactivity that isn't purposeful. You can also offer purposeful interactivity through your website without committing all your time providing it.

Something as simple as offering a form in addition to providing a link that opens an e-mail manager will likely result in a few more inquiries. It has a purpose. Two of the features offered in most proprietary e-mail accounts associated with site hosting are auto-responders and e-mail forwarding. You can use these features in combination to forward the content of any e-mail sent to the address to a centralized address, and send an automatic response to the e-mail account that your visitor enters. It's an easy way to provide updated information simply by updating it in an e-mail window!

A message board may serve as an interactive alternative to an FAQ page. One can also be a waste of time. A blog may serve as an interactive alternative to static pages. One can also be a waste of time.

Bravenet offers many interactive products for websites. Just don't set up a poll unless it serves a purpose!

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